• AJ Frazer

Fashion has a long way to go: McKinsey report

Updated: Sep 17, 2020


Brilliant report by McKinsey & Company (click here) highlighting how the fashion industry needs to halve its projected 2030 emissions. The report also points out some of the things we can all do:

  • Repair your clothes when needed

  • Reduce the amount of washing and drying

  • Seek out recycled clothes

  • Find ethical brands (www.goodonyou.eco can help in this department)

I'm sure there's plenty more!


The clothing manufacturers will do as we tell them and we "tell" them with our decisions and our wallets. It's the simplest form of activism going... buy the change you want to see.


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